How Often Should I Market My
Massage Business?
By Amy
Roberts
This is a question that I get asked on a regular basis. You
know that you should do
marketing- that’s established but the frequency is not always
known. And, to be, honest with you, it sometimes depends on where
your massage business is.
I’ll explain.
Clinics who have been established for several years or more
often fid that the majority of business either comes from word of
mouth or the signage out the front- depending on where they are.
The Therapists who have a good number of clients get most of their
clientel through word of mouth and advertising they do. Starting
Therapists usually get their cleitnel from word of mouth as
advertising is not a financial option at this stage.
Did you notice what they have in common? They all have to
market themselves. Regardless of what stage you are in you must
always continually market yourself. Eevn the most regular clients
don’t stay forever. Sometimes this is because of moving out of
the area, death, and sometimes they just don’t need us anymore.
The latter is great for them because if that happens we have done
our jobs and helped them with their problem. But don’t get too
comfortable with your client numbers. And even the most
established of clinics have hired me to do their marketing for
them.
You simply must market your massage business all the time. I
would suggest if you are starting out then at least dedicate half
an hour a day to doing something. If it’s just a phone call or
placing your flyers in a health food store, at least it is
something. If you are fairly established and don’t need an
influx of clients then every couple of months should be a good
start.
What happens if you don’t?
If you don’t you’ll find you hit quiet times more suddenly
and without warning. Your marketing will sustain your client
numbers for a while but not forever which is why you need to
address it on a regular basis.
Marketing is a form of communication and it is that
communication that enables people to feel comfortable about coming
to you. When people feel that, then you will find that the
frequency of new clients will be higher and more solid over the
longer times.
Best of luck with everything,
Amy Roberts
www.massagetherapysuccess.com
www.massagetherapymarketingsuccess.com
