Getting More Massage Therapy Clients,
Without Expensive Advertising - Part 2
By Amy
Roberts
In Part 1 I discussed how you can get more clients without
expensive advertising by what not to do. And that is not doing
general advertising to ‘everyone’, I was
talking about getting specific to marketing to people who want
massage, and that the secret lies in your own practice.
It’s easy to see what groups of people want massage therapy
by looking at your own business, and by looking at complimentary
practices in the community apart from yours.
To get more clients without spending hundreds of dollars have a
look at who else in your community might treat people a similar
way to you. This means people who are serving others to help with
muscle soreness, fatigue and other reasons.
You see it’s not about who you think needs massage, its more
about looking at who is looking for massage. So if you make a list
of all the practitioners in your local area who treat people to
alleviate their muscle problems, then you are onto a good start.
Or, perhaps you do massage that focuses more on stress
reduction. So ask yourself who else in my community helps people
relax? There might be people such as Yoga Teachers,
Hypnotherapists, health products, Naturopaths etc. You must ask
yourself if these people have the people who will seek massage
therapy. If the answer is yes, then you are more likely to have
successful results than if you stuck an ad in the paper and hoped
for the best.
Success never, ever comes from hoping. It comes through
specific action with good solid planning.
Start today to write down a list of all the people that have
the people who also seek massage to help them and their health
issues, whether mental or physical. You are seeking the same group
of people, and yes, it must be specific.
Good luck to you.
Amy Roberts
www.massagetherapymarketingsuccess.com
